| Over the past few years, search engine optimization (SEO) has been a hugely popular topic. Yes it's important to optimize your pages, but the problem is EVERBODY is doing it these days!Every young one knows that he needs to put his keywords in the title, in the Meta tags, between his H1 tags, maintain a certain keyword density, and so on. And because everybody is doing it, you do not have any advantage over your competitors.As you have probably learned, it is not enough to put up a website up and walk away forever you need to do something to make sure your site gets into the top search results and stays there.
What is the only thing that will leave your competitors behind, and will bring you to the top of the search engines over the long run? LINKS! Link popularity is and will remain one of the single most important factors to the success of your website.Look, do yourself a favor: optimize your page for your customers and not for the search engines. If you try to play the SEO game and re-optimize your site EVERY time Google changes their algorithm, not only will you be wasting your time, but you will also soon be burned out and tired of the business.
Virtually every link to your site is advertising it, building value in it, and ultimately bringing you free traffic. Sure, some links are better than others, but in general the more links you have - the more impact it will have on your site!Regardless of how you rank in the search engines, you will receive free traffic every day from all the links pointing to your site.Because you have so many links, the SE's (especially Google & Yahoo) will think that you are important! Your site is relevant to the person who searches for your product, just because you have so many incoming links related to your topic or keyword.
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